10 September 2018

Joe Weider

Joe Weider is now best remembered for bodybuilding magazines, but began with a distinctly physical culture magazine, Your Physique in 1940.  Weider went on to publish a spectrum of titles during the post-war years, each decade changing the titles and formats to align with the shifting social sensibilities. Your Physique was retitled Muscle Builder in 1953, then changed again to Muscle & Fitness in 1980.

However, several publications that are often redacted from the Weider hagiography are Adonis, Body Beautiful, The Young Physique, Muscles a Go-Go, and Demi Gods, which are all very much beefcake magazines.


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